a_c_itical_eview_of_online_adve_tising_s_impact_on_consume_pu_chase

Additionally, marketers use online advertising's temporal flexibility to push notifications and updates in real-time, coordinating their efforts with changing consumer interests and needs. In-depth algorithms can precisely determine when consumers are most receptive to advertisements, optimizing the effectiveness of their advertising campaigns, much like the cunning cat waits for the right time to pounce on its prey. However, research appears to point to a limit to this temporal onslaught, with frequent advertisements reportedly wearing down viewers ' intended persuasion. ……………………………………

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(Image: https://p0.pikist.com/photos/106/81/digital-marketing-seo-google-emarketing-sem-serp-business-informatics-computers-thumbnail.jpg)Online advertisements are distinguished by interactivity, putting the personalization factor aside. The audience is given a monologic, passive role by traditional media, which is contained in print or screen. Online advertising, on the other hand, shows a radical change in consumer roles. As opposed to passive information recipients, it positions the latter as active, participatory agents. Online advertisements can use the two forces of social influence and trust to influence consumers ' purchasing decisions by facilitating dialogue through platforms like social media shares, comments, and reviews. …………………………………….

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