Cost-effectiveness is another factor elevating the position of digital marketing in the business ecosystem. Traditional marketing strategies frequently require sizable financial resources, but digital marketing provides cost-effective alternatives that are especially useful for small businesses with limited resources. Digital marketing therefore acts as a metaphorical “golden goose,” giving these companies an affordable means of reaching their target market. ………………………
Numerous research studies have supported this assertion. For instance, a study from Oracle ( 2018 ) found that small businesses using data-driven digital marketing strategies had 20 % higher conversion rates. Similar to this, small businesses that used digital marketing saw an increase in annual revenue of 15 %, according to a Microsoft ( 2017 ) report. …………………………………….
(Image: https://tecsmash.com/wp-content/uploads/2019/02/8-Free-Keyword-Research-Tools-To-Help-You-Plan-Your-New-Site.jpg)Additionally, anecdotal accounts from industry experts claim that programmatic advertising and the integration of data-driven attribute models led to lower customer acquisition costs. It brings out the underlying competitive advantage there, enabling cutting-edge companies to lead industry development. ……………………………………
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