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The purpose of this article is to explore the use of retargeting campaigns in e-commerce, with a focus on how they affect conversion rates. A retargeting campaign plays a crucial role in the digital marketing ecosystem in pursuing potential customers who have prematurely ended their engagement with the purchasing process. This tactic is frequently seen as an essential tool for fostering higher conversion rates. The goal of this intellectual expedition is to investigate the range of causality that paves the way for the eventual conversion of a potential browse into an informed purchase in addition to figuring out the extent of the proclaimed impact. ……………………………………
Amazon's customer-centric business model, which demonstrates an unmatched mastery of data analytics, is an example of this proficiency. Amazon uses this predictive power to tailor advertisements to particular customers by painstakingly tracking individual customer journeys. This information helps Amazon forecast future purchasing decisions. Without a doubt, this clever use of data analytics in advertising is largely responsible for Amazon's lead in e-commerce. ………………………
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