The discussion about the use of artificial intelligence ( AI ) in online marketing is gaining traction in the digital world. Given the digital age's technological advancements, the integration of AI into online marketing may seem like a logical progression, but it needs to be critically examined in order to fully understand its implications for this rapidly changing industry. In order to analyze and comprehend the fusion of these two significant components —artificial intelligence and onlinemarketing—this article aims to provide a critical lens. …………………………………….
(Image: http://wordpress.org/)One must first realize that artificial intelligence includes more than just the sci-fi, humanoid robots that are frequently associated with it. Algorithms, machine learning, and other AI-enabled technologies enable systems to carry out operations that ordinarily call for human intelligence. These tasks could include, for instance, processing natural language, recognizing complex patterns, making decisions, or learning from past experiences. …………………………………….
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A significant change in the field of digital advertising, which places a lot of emphasis on understanding consumer behavior through data interpretation, is what has led to the development of data analytics in supporting strategic decision-making. Data analytics serves as a strategic lens for digital advertising, transforming consumer data into useful insights and promoting the necessary adjustments for incorporating new variables into the larger advertising schema. …………………………………….
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This could be compared to a miner extracting gold from vast amounts of undeveloped rock and soil. Similar to mining, online marketing is flooded with raw, valuable content, but in this case, “data” represents the equivalent precious metal. An online marketer uses AI to mind the information-rich data and extract valuable insights, much like a gold miner does when using various tools and methodologies to extract gold. …………………………………….
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