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(Image: [[https://d1eipm3vz40hy0.cloudfront.net/images/AMER/3-essential-crm-features.png|https://d1eipm3vz40hy0.cloudfront.net/images/AMER/3-essential-crm-features.png)]]Additionally, Shankar and Balasubramanian's meta-analysis from 2009 emphasized the significance of customization in mobile marketing strategies. Their research, which included 68 studies from 2000 to 2010, found that personalized mobile marketing messages improved brand recall and, Retargeting Campaigns in the end, strengthened brand loyalty. ………………………
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Utilizing cutting-edge technological platforms, mobile marketing establishes a multidimensional approach to reaching out to potential customers with individualized offers. These developments support mobile marketing's propensity to significantly raise brand awareness among consumers, increasing brand value to potential customers. In addition to raising awareness, it encourages loyalty by fostering close, long-lasting ties between brands and their customers. ………………………
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